Vitaly Solten
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The latest notes, insights, ideas, and perspectives.

Marketing in the shadows: How to promote a business in a confidential market like TSCM

Cracking the code: A new business strategy for Merit Security

How Investors Can Assess Market Fit Before Writing a Check

How to Prepare Your Startup for Investor Due Diligence: A Comprehensive Guide

The Power of Starting Right: How Early Mistakes Can Nullify Your Efforts and What to Do About It

From Executor to Owner: The Key to Scaling Your Business

Removing Barriers to Growth: A New Perspective on Business Expansion

The CEO’s True Product: Decisions, Not Operations

Personal Growth and the Jar of Cucumbers: The Importance of Your Surroundings

A Plan Is Not a Strategy: Understanding the Crucial Difference for Business Success

Steps to Achieve Product-Market Fit: A Comprehensive Guide for Startups and SMBs

The Myth of the Happy Plateau: Why Continuous Growth is Essential in the Digital Age

Getting Rich in Spreadsheets: Navigating the Illusions and Realities of Financial Modeling

Rethinking Your Approach to Finding a Profitable Business Niche

Prioritizing Retention Strategies: Building a Foundation Before You Build a Customer Base

Leveraging Customer Patterns for Smarter Customer Acquisition

The Art of Scaling: Identifying and Expanding Your Business’s Growth Cell

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