I help founders and investors avoid expensive strategic mistakes.

Independent decision advisory for hard-to-reverse decisions.

People usually reach out when they’re about to make a decision that’s difficult to undo — scaling, a key hire, fundraising, an acquisition, or a major strategic shift. On paper, the plan often looks sound. The deck makes sense. The numbers add up. And yet something feels off.

Assumptions remain unchallenged. Conversations start looping. Important questions are postponed or softened. And the real cost of being wrong is rarely visible until it’s too late.

What I do

I work independently with founders and investors to pressure-test the logic behind decisions that are hard to reverse.

This work focuses on examining underlying assumptions, surfacing blind spots, and aligning narrative, numbers, and execution reality — before commitments are made and momentum takes over.

The goal is not to create a better story, but to understand whether the decision itself can withstand scrutiny.

What this is and what this is not

This is not coaching.

Not long-term consulting.

Not strategy theater.

Engagements are short, focused, and decision-driven.

I don’t manage execution or run ongoing processes. The work is concentrated on reducing decision risk at the moment it matters most — before execution begins and reversibility disappears.

Background

My background includes building and scaling operating companies, as well as providing advisory support to founders and investors across a range of operational and investment contexts.

Over time, I’ve learned to focus less on frameworks and more on signal quality — identifying which assumptions actually matter, which ones are noise, and whether a decision can survive contact with reality.

Contact

If this resonates, the best way to reach me is by email: vs@vitalysolten.com

LinkedIn: https://www.linkedin.com/in/vitalysolten

Substack: https://vitalysolten.substack.com