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I help founders and investors avoid expensive strategic mistakes.

Independent decision advisory for hard-to-reverse decisions.

People usually reach out when they’re about to make a decision that’s difficult to undo — scaling, hiring, fundraising, acquisitions, or a major strategic shift. On paper, the plan often looks sound. But assumptions go unchallenged, discussions loop, and the cost of being wrong is high.

What I do

I work independently with founders and investors to pressure-test the logic behind decisions that are hard to reverse.

This involves examining underlying assumptions, surfacing blind spots, and aligning narrative, numbers, and execution reality — before commitments are made.

What this is and what this is not

This is not coaching.

Not long-term consulting.

Not strategy theater.


Engagements are short, focused, and decision-driven.

The goal is not to manage execution, but to reduce decision risk before execution begins.

Background

My background includes building and scaling operating companies, providing advisory services to founders and investors, and experience across multiple operational and investment contexts.

I’m also the creator of The 5 Signals™ OS — a decision support system designed to help founders and investors distinguish signal from noise.

I care less about theoretical frameworks and more about signal quality — decisions that can survive contact with reality.

Contact

If this resonates, the best way to reach me is by email:

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